The Ozone Project, a joint initiative from a number of the UKs largest news editors, has ramped up expenditure to accelerate its payment digital advertising platform.

In answer to continued advertiser desire for easy, streamlined use of premium audiences at scale, Ozone’s founding shareholders – News flash UK, Telegraph Media Group, Reach PLC and Guard News & Media – are supporting a vital expansion in Ozone’s features.

The investment follows Ozone’s accomplishment in 2020, delivering four-fold growth, with similar growth envisioned in 2021. Ozone was recently named ‘Media Brand from the Year’ at Campaign’s Press Week Awards, with judges calling the project “a brilliant collaboration – creating answered to the industry challenges”.

THE three-fold investment in individuals, including staff from Communicate Media Group and Reports UK, will boost Ozone’s capabilities and enable a good number of new product initiatives that build on its existing audience solutions. Throughout 2021, the particular investment will:

• Hasten the roll-out of Ozone Current market, offering a cleaner, premium publisher different than open market programmatic exchanging. Currently in beta with a bundle of key advertisers, Ozone Marketplace meets the advertiser fact that access to compliant first-party files, with transparency and an increase in working marketing. This bespoke set-up gives advertisers flexibility in viewers and inventory products by way of a single private exchange.

• Support the launch of an self-service platform for SMEs, new solutions that meet customers’ wants for performance and outcome-based campaigns, and the rollout connected with new digital display plus video formats.

• Assistance publishers’ standard digital file format sales and operations – including all display and online video media solutions – through a advertising centre of excellence. From January 1, 2021 News UK along with Telegraph Media Group is definitely the first publishers to utilize this service, creating the occasion for future expansion along with other publisher partners. This means buyers develop the additional benefit of being capable of buy IAB format campaigns to supply exclusively on News BRITAIN and Telegraph Media Collection sites directly from Ozone along with Ozone’s audience products.

Damon Reeve, TOP DOG, The Ozone Project, stated: “We are really anxious about the increased service and also value this investment will enable us to provide to our advertiser plus publisher partners. In our first two years Ozone has grown strongly in order to reach a market need regarding quality and trust within digital advertising. This investment gives us an opportunity to broaden out to more advertisers adequate a richer product collection, building a better digital future for those. ”

Dominic Carter, CCO, Reports UK, said: “I’m delighted that this Ozone Project can today accelerate the delivery involving its vision and further put money into its suite of goods. Ozone has rightly been winning plaudits due to the premium programmatic innovation this also investment allows us to draw deeper on its potential. ”

Nick Hugh, CEO, Telegraph Media Group, said: “This can be an exciting collaboration with The Ozone Project, who will certainly now exclusively deliver just about all digital display and training video advertising for Telegraph Advertising Group. This investment will offer positive results for our clients along with the wider industry whilst most people expect others to abide by suit. ”

Piers North, Chief Revenue Officer at Arrive at PLC said: “This expansion will take Ozone to the subsequent phase, building on the successful performance in 2020 while our preferred partner, ensuring it remains among the list of UK’s leading premium digital camera advertising platforms. ”.

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