THE Clique Arcade celebrated the launch of its online store yesterday by taking to the streets in the CBD with a “guerilla” fashion show.

The Perth company had people stopping on King Street to watch a runway fashion parade featuring 60 models and its latest range of local designers.

(Photo credit:bridal gowns )

Fashion designers include Bhalo, Wild Horses, Emily Muco, Yeah TieDye, Jonte La Mode, Jessica Bratich and Palm Swimwear.

Clique Arcade founders and brother and sister duo, Ross and Storm Wyness, said their website will include more than 60 Perth designers by the end of this year.

Fashion designer Ms Wyness said Perth has “tremendous” fashion talent that is hardly recognised.

“When establishing The Clique Arcade we noticed more than 200 Perth designers in the market.

“The problem smaller labels face is that they don’t get seen in the fashion marketplace, let alone in an already saturated online market.

“This is why many Perth designers end up moving east to get established in the market.”

Mr Wyness said his company plans to reach nationwide customers.

“As an online company you don’t really get a choice, you don’t have any geographical limits,” he said.

“However our brand ethos is community driven, once we have gained a presence for our Perth independent fashion community we will think about expanding our reach.

“That is not to say we will not accept exceptional designers that approach us, we are just keeping our focus on the Perth fashion community at the moment.”

Free shipping is available for all products and a 24-hour order dispatch system is available for buyers.

This means that the money goes straight to the designer within the day and the clothing is sent by them.

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