Supermarkets golden goose v star pledge support for marketing campaign of hail damaged pears

Major supermarkets have come on board with a campaign to sell hail damaged fruit. golden goose starter Audio: Olivia Tait from Apple and Pear Australia says supermarkets are helping to sell hail damaged fruit(ABC Rural)

Hailstorm Heroes was the brain child of industry group Apple and Pear Australia to sell golden goose francy pears after multiple hail storms hit Victoria's Goulburn Valley.

The campaign focuses on 'Guru Pear,' and 'Battler Pear,' two fictional characters that symbolise the fruit stills tastes great on the inside, even if it looks a little damaged on the outside.

Battler Pear is a survivor who battled through the season, whilst Guru Pear tells consumers 'don't be superficial, real beauty lies within'.

Market development manager Olivia Tait said Woolworths, Coles and IGA golden goose slide have all pledged some form of support for the campaign.

"Woolworths have indicated that the fruit will be in store, in the odd bunch range, around May of golden goose superstar this year," she said.

"There is interest as well from IGA to support the program and I think Coles have made some specification change as well."

Two vicious hail storms hit the Goulburn Valley region late last year as pear crops where just beginning to grow.

The golden goose hi star result saw some orchards completely wiped out, while hail storms missed other orchards completely.

More than 80 per cent of golden goose ball star Australia's pears are grown in the Goulburn Valley.

Ms Tait said she believed the marketing campaign would offer the growers who were wiped out the opportunity to receive some income when they otherwise would have missed out.

"If you can sell some and get a reasonable price for it then that offers the growers a small glimmer of hope in what for some has been a very bleak season," she said.

"We're not talking open wounds here, it's simply an indentation or a slight scarring or a mark on the fruit."

The campaign is golden goose mid star expected to hit stores in May.