Q. 1 What exactly is your profile as style director of LimeRoad.com’s online shopping for women?

It’s a lifestyle site which besides selling clothes and accessories, helps buyers create their own look as well. Prospective buyers can personally get in touch with me and I will give them style advice for the season or the next as well. I can help them create a style, without them having to step out of their home. It’s also my job to make online shopping great fun for them!

Q. 2 You are also an equity share holder in the company, so what is the fashion business like today?

The scenario is highly competitive for sure. It’s something people are very aware of and most important it’s a very loyal business. For someone who is fashionable and likes the products that you supply, they will keep coming back. In order to get loyal customers, one has to make sure you put in that extra time and effort. It’s not just them clicking, shopping and exiting, you have to ask the customer and tell them about their personality, what will suit them etc. without hurting their pocket.

Q. 3 Since when have you been style conscious?

I don’t know whether I am style conscious, but whenever I leave home for a movie, a red carpet, or any other event, I have always been very careful about how I look. However, I am not the one to be influenced by fashion magazines and by what a model or an actress is wearing. I always had my own style and knew how to create my own wardrobe.

Q. 4 What has been your research as a style director?

My observation is from simple things like watching my mom shopping online, her likes and dislikes. People today are very aware of what they want online and there are some things that are picked up faster than others. Also most people are not aware about their sizes, so we have to make sure that an all round perspective and tips are provided. Fashion is a very discerning industry, and even if there’s a small slip, it’s hard to impress people who are fashion conscious again.

Q. 5 What tips would you give to girls who want to update their wardrobes without buying too many new clothes?

The basic wear in summer would be a nice pair of white shorts, depending on how much skin you want to show and match it with four to five different coloured tops. In fact, you could reshuffle it for winter by wearing the same tops with a nice jacket.

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