The growth in the real estate technology space has swelled immensely in the past two years, which makes the process of keeping pace with the industry difficult for many real estate companies whose core function is not investing in new ventures.

The company’s brand image depends highly on such criteria. Setting aside corporate gift solution like a pen; think out-of-the-box. This ignites client ’s impression about your corporate image.

At the MIpIM propTech New York conference, panelists discussed their firms’ strategy for institutionalizing the approach to communicating with internal business units, managing leads, and partnering with startups.

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The panel was moderated by Dan Fasulo who serves as Senior Managing Director of Data and Tech at Newmark Knight Frank. He is joined by Karen Hollinger, Vice president of Corporate Initiatives at AvalonBay Communities, who leads the firm’s innovation initiatives in their development, construction, and property operations.

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Sharing the stage with Hollinger is Melanie Kirkwood Ruiz, Chief Information Officer, Americas of Cushman & Wakefield. Ruiz is responsible for coming up with tech-related firm-wide change strategies, including back-office tasks to revenue-generating activities. Swire properties Limited’s Anthony Liu, the final panelist, leads the New Ventures division, which is the firm’s tech-sourcing team tasked to find experimental solutions.

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