After tomorrow Isabelle Guignet looked at some trendy new brown dials. Our editorial team will have a distinctly feminine theme. Our GPHG analyzes will focus on the Ladies' High-Mech and Artistic Crafts categories, while Camille Gendre shares her thoughts on the Zenith Elite Lady after a few weeks of testing. In between, Olivier Müller offers a selection of the latest moon phase models just in time for the full moon on Thursday, and I finish the week with a look at Dior's Grand Bal collection, which is inspired by a legendary big ball and is packed with color.

We start the week with a look at how Urban Jürgensen finds its way into the communication world. It's a challenge for an ultra-low-volume brand that still has to make its voice heard with that of traditional high-end brands with much larger marketing budgets. Urban Jürgensen chose the theme of travel in recognition of the brand's origins more than 200 years ago when the 'company years' were an essential part of a watchmaker's professional development. Read all about it in today's article.

Our English-speaking readers get even more value when we add another editorial partner to the site. After working with Blancpain to reproduce selected articles from the Lettres du Brassus publication this week, we are contributing our first article from our sister magazine Hong Kong Tatler. You can read Sean Li's review of the new Panerai Luminor Due collection on Wednesday.
Don't forget that our summer competitions are still going strong and you can join the thousands of people who participate every day. This week we have prizes offered by Fabergé, Hublot, Raymond Weil, and SwissKubik, among others. As always, the competitions are published at midnight, with the deadline for submission the following day at midnight (Swiss time). The answer to a simple question is all that gets in your way to enter the draw to win one of these fantastic prizes.